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Knowledge

“A good decision is based on knowledge and not on numbers” – Plato

If you are a solicitor, in-house professional or business director who is familiar with intellectual property – please review cutting-edge insight and opinion authored by our team of specialists.

In this section you will find the latest case law in IP summarised and reviewed for its impact on your business and the field of law.

If you are dipping your toes in the water and want to know a bit more about IP, take a look at our frequently asked questions section. Here the most common questions posed to our specialist team are explained in a non-technical straightforward way.

Insight and Opinion

By Martin Douglas Hendry

24/02/20

Liam Hemsworth sued for using paparazzi picture to promote film In December, Liam Hemsworth became the latest celebrity to fall victim to a copyright infringement claim, having shared paparazzi photographs of himself on Instagram. Splash News and Picture Agency are seeking $150,000 per infringement due to the actor posting a series of images to promote…

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By Martin Douglas Hendry

03/02/20

2020 is well and truly underway, and there hasn't been a lull in proceedings! The same can be said for the world of IP. In this IP Top 10 we look at some of the developments slightly off the beaten track, which give an indication of IP's broader impact on the world at large. The big stories in this month's edition…

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By Martin Douglas Hendry

29/01/20

Warner Music UK Ltd & Ors v Tunein Inc [2019] EWHC 2923 (Ch) (01 November 2019) Background On 1 November 2019, Justice Birss gave his decision in the case of Warner Music UK Ltd & Ors v Tunein Inc [2019] EWHC 2923 (Ch).  This was a test case concerning copyright and the internet and how the copyright…

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Certain burning questions come up again and again in IP. For those looking to get a handle on what it’s all about, take a look at our FAQs below.

Frequently Asked Questions

New to IP? Need some help understanding the terms and practices? Look no further — below you will find some frequently asked questions with detailed information on each topic.

IP Commercialisation

In the previous post on the subject of collaboration, I looked a joint ventures as an avenue to explore. Read my thoughts (and the pros and cons of JVs) here. Another way that businesses can collaborate is through licensing and collaboration agreements. In this post, I will look at the benefits and drawbacks of approaching collaboration…

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IP Disputes

The same goes for IP. IP, being what it is, can be the lifeblood of businesses. Whether it’s: Core brand elements (logos, slogans, get-up, brand names) Creative outputs (images, music, websites, written material, videos…) Inventions (secret technology, formulations and processes…) Unique know-how (client lists, supplier lists, critical business info…) Designs (original 2D and 3D designs…)…

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General

All too often in the news, you hear about companies being “forced to change their name” after receiving a letter from a solicitor, or something similar. As a solicitor, sometimes I wish my pen (or computer keyboard) was actually that powerful! Spoiler alert, it’s not. The short point is this; a letter from a solicitor…

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IP Commercialisation

A joint venture can be a great way to set up collaboration with other businesses. In the second part of this series, I look at licensing and collaboration agreements as an alternative. So, you’re thinking about entering into a project or agreement with another company, and maybe together forming a new company. Great! But how…

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Brand protection

We must admit, £4,000 does seem a large number to us. However, also we have extensive experience in helping people with DIY trade mark registrations. Indeed, we’ve covered some of the pitfalls of self-registering in previous blogs. In short, it is often disastrous.   Generally speaking, the cost of registering a trade mark depends upon:…

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Brand protection

I was aware of the clearance search process prior to beginning and I also knew that it is not uncommon for companies to carry out the process independently, often through the search tool on the government website. However, whilst making a search of my own, I found the process to be complex far beyond what…

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IP Disputes

The answer in most cases is likely: yes. But there are many different reasons why! Without further preamble: here are 10 reasons if you’re in business, you need (or will need) a trade mark.   “Do I Need A Trade mark”? 10 Things You Need to Know 1. Brand POWER Trade marks protect brands. Whether:…

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Brand protection

Trade marks are the cornerstone of big brands. It could be the name that a company builds recognition around or many other things. (Like: logos, colours, shapes and even… smells!) Whatever it may be, big businesses spend a lot of time and money registering and enforcing them. But even so – it can often be…

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Brand protection

In the world of online marketing, ownership over a conversation is very lucrative. Because of this, brands now use hashtags to guide engagement with their campaigns. What’s more – they have also started to trade mark hashtags to ensure they maintain control! (Although, actually doing this is another thing entirely…) So, trade marking a hashtag…

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Brand protection

“Be the first, be the best, or be different.” Loretta Lynn likely didn’t realise this would become an oft-cited business mantra when she said it. But that is exactly what has happened. This approach, as a rule, is a great way to think about a few ways your business can stand apart. And it’s especially…

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IP Disputes

Let me explain. GIFs as we well know are an image format which has become popular through their use in sharing short repeating animations. GIFs exist within the broader culture of “memes” which are now a staunch part of internet conversation. Alongside memes, GIFs are especially notable in their versatility with their meaning often defined…

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IP Disputes

It was the best of times, it was the worst of times… It was the age of wisdom, it was the age of foolishness… It was the epoch of belief, it was the epoch of incredulity… The famous introduction to Charles Dickens’ A Tale of Two Cities is noted for it’s contrasts. The juxtapositions at…

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Brand protection

In time, your marks become synonymous with the quality of your products and services. It’s how people differentiate you from your competitors. They can also make you money when you license them for others to use. So it’s important to do what you can to get it right. But what *exactly* makes a great trade…

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IP Commercialisation

The franchisee trades under the brand of the franchisor, but operate as their own business. Examples of successful franchises include Subway, McDonald’s, Domino’s Pizza and Burger King, where the smaller units cover a specific territory, making profit not just for the individual unit owner, but for the franchisor as well. It’s no coincidence that these…

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IP Disputes

Marks tell people: Where marked goods or services have come from The quality expected of the goods and services That these goods and services are not made by competitors or that they originate from unofficial sources For example; a pair of Nike trainers likely include a “swoosh”/”tick” mark on their design. This expresses to the…

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IP Disputes

Intellectual property (commonly known as IP), applies to creations of the mind and encompasses a variety of forms including, inventions, literary works, artistic works, designs, symbols, names and images used in commerce. Virtuoso Legal is a team of highly-trained copyright lawyers that can help you with any enquiries. If you have any intellectual property, it…

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General

On the other hand, types of intangible assets include: Reputation or good will; And forms of intellectual property, such as: Unique knowledge and expertise; Inventions; Creative works like musical compositions, written works, video recordings and more Brand assets, logos etc. Original designs And much more In modern businesses, it is typical for company value to…

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