By virtuoso

28/01/20

Virtuoso Icons: Eliud Kipchoge Breaks the Two-Hour Marathon

False Starts Born in Kenya on the 5th of November 1984, Kipchoge was the youngest of four and was raised by his mother alone. Whilst he was young he did not run seriously, but would run to school daily. This placed him in good stead to begin training seriously. This began in earnest after meeting…

By virtuoso

27/09/18

Brand Breakdown 003 Huawei

In this 3rd of our series breaking down world-beating brands we look at the Huawei. This instalment follows prior entries looking at: Under Armour and Tesla. Brand Breakdown 003 – Huawei Huawei is a communications technology company headquartered in China. It is based out of the Chinese industrial innovation centre of Shenzhen, Guandong. In totality,…

By virtuoso

13/06/18

Brand Breakdown 002 TESLA

In this 2nd instalment of Brand Breakdown, we look at Tesla, the innovative automotive manufacturer – and how its brand and registered trade marks support their mission. (This instalment follows the inaugural brand breakdown which focused on Under Armour’s category disrupting brand). Brand Breakdown 002 Tesla Tesla Inc.’s journey began 15 years ago when it…