By Virtuoso Legal

14/03/22

If you don’t learn from your mistakes you’re doomed to repeat them

Last time we talked about how each business leader sets out to do something different.Everyone has their own take on how things should be.Going out on a limb means trying new things, which can sometimes be a bit risky - but fortune favours the brave.And having the right approach to failure when you are taking…

By Virtuoso Legal

02/03/22

Your secret sauce

Every business brings something a bit different to the table.Take Virtuoso Legal for example.When I set up VL in 2007, I was determined to buck the trend.We started with an all-female team (initially just me, and then also Kirsten).We were dead set on giving innovative IP the focus it deserved ... rather than treating it…

By Virtuoso Legal

17/02/22

They’re not playing games!

When it comes to maximising the value of IP - there are businesses that do well, and there are those which excel.Today, I want to highlight a company whose IP has placed them at the top table - and that offsets their weaknesses.Today I am talking about Nintendo.  World 1-1 First thing's first, some orientation.From…