Skip navigation

0113 237 9900

Book Free Call

News and results

News and Results

Back to all news and results

We should be excited about the future

Hi everyone.

Last week I had the pleasure of speaking at King's College London, delivering two lectures on IP.

The lectures were given to students learning about the healthcare industry.

So, across the two hours, we covered a brief introduction to IP in healthcare, as well as regulation.

The regulation part covered product liability, trade mark use, grey imports and counterfeits.

It was a pleasure to prepare these lectures, and even more so to deliver them to the audience.

We got some fantastic feedback, and I would like to thank all those involved for inviting me to speak.

I really get a kick out of opportunities like this. It's great to pass on my knowledge to the next generation.


The big takeaway

Things are difficult at the moment and have been for some time.

There are lots of problems that we face as a society, and there are plenty more on the horizon.

But never the less, I am hopeful.

The reason why?

Looking out on the crowd at King's and speaking to some of the attendees... It became clear to me that something rather special is happening as it pertains to young people.

And, what's more, I see the same in our current team at Virtuoso Legal!.

Simply put, we're all surrounded by a generation of superstars!

And I think with this generation on the rise, the world at large is in more than safe hands.



It makes sense

Let's be frank.

The younger generations have not had it easy.

And the stereotypes flying around have really not been helpful.

I honestly think in many ways these stereotypes are a case of "protesting too much" and the older generations protecting their egos a bit as it can be hard to hear how difficult younger people have had it.

Think about the kinds of disruptions that the younger generations have had to experience...

The economic crash in 2008.

The political disruptions of the past decade.

The pandemic.

We've all been through these and it certainly hasn't been easy as a business owner - let me tell you!

But when you look at the challenges young people have had to face when it comes to house prices, student loans, the cost of living... And that's just scratching the surface.

Things were certainly different when I was starting out - and whilst we faced our own challenges, there was a lot more opportunity out there.

But how have the majority of young people reacted to this?

In my experience, by and large, it's been by becoming:

  • Extremely hard-working
  • Highly conscientious and thoughtful
  • Incredibly patient and resilient

I think there is a lot to be said for that! Difficult times give rise to strong-minded people.

This was evident at King's College, where I was received by an attentive and inquisitive audience... who were looking to maximise the benefit of every minute of the presentation.

Those of us who have been around the sun a few more times shouldn't take for granted or overlook our young teams.

In fact, they're wise beyond their years and already have a tremendous amount of life experience to bring to the table.

The team at Virtuoso Legal here are a testament to that - and I am confident the same goes for teams in place everywhere.

For that reason, more than any other, I think we should be excited about what the future has in store.



Wrapping up

So what does this mean in practice and how can we look to make more good come from the young people in our team?

I think it's important to understand that as much as our young teams can learn from our experience, we too can learn from their fresh take on ideas.

Notwithstanding the fact that most young people are native to technology and the fast pace of the digital world.

Take time to tap into your team, in a no-judgment space and really listen to what they have to say.

Whilst it can be tempting to resort to your own experience, they have an incredibly valuable perspective that you shouldn't overlook.

I guarantee you will not regret understanding how they view the world, and it will only add to your business intelligence.

You may get insight into how emerging demographics of business owners understand the world too.

Hope you have a fantastic week,



Elizabeth Ward, Principal of Virtuoso Legal

For the latest News and Results straight to your inbox, sign up for updates

Want to get started?

Click below to be get started working with us.

Leeds 0113 237 9900

London 0208 088 2367

Get in touch


This website uses cookies. You can read more information about why we do this, and what they are used for on our Privacy and Cookies policy page.

Accept Decline