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Knowledge

IP Insight and Opinion

“If one is a master of one thing and understands one thing well, one has at the same time insight into and understanding of many things“– Vincent Van Gogh

The team at Virtuoso Legal are continually reviewing the field of intellectual property for impactful news and meaningful changes.

As a forward-thinking law firm, we seek in any given moment to be able to offer cutting-edge advice that reflects the constantly shifting status of the law.

As part of this process we produce weekly “IP Insights”, which catalogue significant changes in IP and their significance.

By Haydn Fox

27/09/18

In this 3rd of our series breaking down world-beating brands we look at the Huawei. This instalment follows prior entries looking at: Under Armour and Tesla.   Brand Breakdown 003 – Huawei Huawei is a communications technology company headquartered in China. It is based out of the Chinese industrial innovation centre of Shenzhen, Guandong. In…

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By Haydn Fox

13/06/18

In this 2nd instalment of Brand Breakdown, we look at Tesla, the innovative automotive manufacturer – and how its brand and registered trade marks support their mission. (This instalment follows the inaugural brand breakdown which focused on Under Armour’s category disrupting brand).   Brand Breakdown 002 Tesla Tesla Inc.’s journey began 15 years ago when…

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By Haydn Fox

10/04/18

In this ongoing series, our intellectual property specialists look at how some of the world’s most innovative businesses have built world-beating brands upon registered trade marks.   Brand Breakdown 001 Under Armour In 1996 Under Armour Inc. was founded in Baltimore, Maryland, USA. Under Armour have since become known for producing sports apparel, as well…

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