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Why We're Different

“Every person above the ordinary has a certain mission they are called to fulfil” – Johann Wolfgang von Goethe

To achieve anything beyond the ordinary, it is vital to have a clear mission.

Are you looking for help with your intellectual property?


We can solve your problem.


But we want to do more than just that.


Like many IP firms, we have market-leading experience, expertise and specialism – which means we can achieve your result quickly and cost-effectively.

You can read a little bit about this below.



Our senior team have spent their careers working in IP for the largest firms around the world. Our juniors are dedicated to careers in IP also, studying and specialising in the field explicitly.



We can solve 99% of intellectual property queries, and those that we are unable to solve we can refer on to others who can.



IP is all we do, which means that our focus has always been on creating the kinds of solutions that your business is after.


Because of the above, we can provide excellent results quickly and in a sweet spot for cost.

You can read about the kinds of results we have secured in our case highlights download below.

(Bear in mind, most cases do not go to trial, and 99% are solved in pre-action correspondence – but we are ready and capable to go all the way to secure your best interests.)


Our Case Highlights



But we are a lot more than the work that we do.

We consider the capability to do all the above, the baseline for an IP solicitor.

We expect that you feel the same too.

So why choose us?



Why we’re different


It's not what you do, it's the way that you do it.

Our service goes beyond simply solving your problem.

Our mission is to make IP legal services as straightforward, beneficial and pleasant as possible.

We understand that instructing lawyers for legal support can be daunting, where our service really shines is taking care of everything to make your experience a smooth one.

We adhere to a set of key promises in everything we do to achieve this mission. Take a look below

We add value

We understand your commercial goals and ascertain the ideal outcome that can be achieved through IP. In every instance we put your business’ best interests first.

We put you in the driving seat

We believe in being strategic, not reactive. We tell you what you need to know ahead of time, putting you ahead of the competition. You will be continually informed of your best options.

We call a spade, a spade

We will tell you what you need to know when you need to know it. No legalese, jargon or soft edges. This also includes a clear idea of cost ahead of work. We will always tell you what you need to know to make an informed decision, no nasty surprises.

Your success is our success

We want to see you and your business fly, tapping into your big ideas as fuel for lift off. We see our clients as partners whose success drives our own.

We talk the talk, but do we walk the walk?

We know what you're thinking. 

"Ok, so that's what you say about yourself, but how do I know that it reflects the reality of working with you."

For this, we defer to what the media, industry leaders, and most importantly, our clients say about us.

Please take a look below.



Members of the Virtuoso Legal team, and particularly founder and Principal Elizabeth Ward, have been tapped by the media as thought leaders within the industry.

Elizabeth has been asked to contribute in print, radio and on television commenting on complex IP issues.

If you are a media contact and would like to speak to Elizabeth, please visit our media relations page here.




The industry

Virtuoso Legal is an award-winning law firm, who are also ranked alongside the top 2% of law firms in the world in industry-recognised legal directories.

Whilst we do not spend a large amount of our time blowing our own trumpet (we prefer to spend that time helping our clients!) we are delighted to be recognised by our peers as a leading outfit.


Our clients

What matters most to us is:

  1. How our clients feel about our service
  2. How our service helps our clients' businesses take their next big step
  3. The relationship we build with our clients, as we become a trusted partner in their success for years to come.


Below are a few key testimonials for you to review.  


“Virtuoso Legal has done some tremendous work for us over the years.  They handled a case of trademark infringement on our behalf and we were handed unprecedented damages.  Crucially, our web traffic increased by 50 per cent after infringing domains were removed, making a very positive difference to our business growth.  Both Liz Ward and Kirsten Toft are so involved in our business and know so much about us, it’s as though we are all the most trusted of friends.  I thoroughly recommend the services of Virtuoso Legal, especially to organisations doing much of their work digitally, needing serious protection of their valuable IP in an expanding and fast-changing environment.”


Robert Manning

Thebigword Group


“Virtuoso has advised NOCN Group on all its Intellectual Property matters including protection of the brand portfolio, licensing advice and international registrations. Director and Vice-Principal Kirsten Toft have offered invaluable IP advice and strategy to NOCN Group. She has acted for NOCN Group in relation to complex trade mark invalidity proceedings, negotiated and reached a beneficial settlement. She continues to advise us on all things IP including in relation to brand acquisitions and managing and protecting our ever-increasing international trade mark portfolio. Kirsten has provided us with excellent commercial advice and supports NOCN Group in a professional and responsive way. I fully recommend Virtuoso Legal.”

Graham Hasting Evans


“I have used Liz Ward Virtuoso to defend two separate IP cases against two of the largest flooring companies in the world. On both occasions she and her team have been great and we have managed to achieved the outcomes we wanted. If it wasn’t for Liz Ward and her team defending myself and my companies I would not be in business today. Thank you again Liz and Virtuoso.”

Yarl Christie

Stories Flooring




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A bit about our history

Virtuoso Legal was founded by Elizabeth Ward in 2007, becoming one of the first dedicated intellectual property specialist firms in the UK.

Liz’s passion is to make businesses (including her own) world-class.

Ahead of the curve and understanding the growing role of IP in business growth – Virtuoso Legal now set the standard for commercial intellectual property advice in the UK.

Liz’s first career was in the pharmaceutical industry. She then transferred her technical-scientific skills to the law and worked as an IP lawyer in several large law firms.

Virtuoso Legal was set up as an entirely new practice to disrupt draconian legal business models and the outdated framework of existing firms, that are the root cause for the problems listed above.

“She’s really very dynamic and you get the feeling she will fight tooth and nail for the client.”

We can fulfil 99% of all IP requirements. Take a look at our high-profile success stories here

Go to Case Highlights

Want to get started?

Click below to be get started working with us.

Leeds 0113 237 9900

London 0208 088 2367

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