Tagged: trade marks

Unfair Advantage

The Question of Unfair Advantage of Famous Reputation Brands: Online, Internationally and Programmatically

This blog is the second part of our series following our successful landmark ruling in the matter of Argos Ltd v Argos Systems Inc in the Court of Appeal. “Piggybacking” off a well known brand’s reputation? Lakmal Walawage looks at the question of unfair advantage online, through AdSense and outside the jurisdiction of famous brands.

Tesla's Logo Mark EU005678602

Brand Breakdown 002 TESLA

There are a small number of companies that earn a unique global status for the work they do. These companies become household names and are recognised the world over through their brands. In this...

Under Armour Logo

Brand Breakdown 001 Under Armour

A registered trade mark (or indeed, set of registered trademarks) is the bedrock of each of the world’s biggest brands. Whether it’s a logo, slogan or other brand assets – these trade marks let...

5 Secrets Behind Great Trade Marks

5 Secrets Behind Great Trade Marks

5 Secrets Behind Great Trade Marks In the past, we’ve championed the fact that a brand is only as strong as it’s trade marks. For companies building brands – registering good marks on day...