Tagged: trade marks

Red Bull – Brand Breakdown 004

Under the leadership of Austrian owner Dietrich Mateschitz, Red Bull has embarked on epic forays into culture, racing, and even space have made the brand a global phenomenon. With these activities, Mateschitz’s company has...

Unfair Advantage

The Question of Unfair Advantage of Famous Reputation Brands: Online, Internationally and Programmatically

This blog is the second part of our series following our successful landmark ruling in the matter of Argos Ltd v Argos Systems Inc in the Court of Appeal. “Piggybacking” off a well known brand’s reputation? Lakmal Walawage looks at the question of unfair advantage online, through AdSense and outside the jurisdiction of famous brands.