“Ultimately, there are two fundamental stances that businesses can take. Those are a proactive or reactive stance. We see the second of these most commonly and are readily able to assist businesses in solving their problems when it comes to IP and broader commercial issues. What is far rarer (and better) is strategically helping businesses to avoid pitfalls before they arise – and placing them on the front foot with bespoke strategy and advice. Whether it’s risk removal, development of an asset portfolio, or identifying commercial opportunities – we love to help businesses take the bull by the horns and go from strength-to-strength.”
Kirsten Toft, Vice-Principal