Tagged: trade marks

Tesla's Logo Mark EU005678602

Brand Breakdown 002 TESLA

There are a small number of companies that earn a unique global status for the work they do. These companies become household names and are recognised the world over through their brands. In this...

Under Armour Logo

Brand Breakdown 001 Under Armour

A registered trade mark (or indeed, set of registered trademarks) is the bedrock of each of the world’s biggest brands. Whether it’s a logo, slogan or other brand assets – these trade marks let...

5 Secrets Behind Great Trade Marks

5 Secrets Behind Great Trade Marks

5 Secrets Behind Great Trade Marks In the past, we’ve championed the fact that a brand is only as strong as it’s trade marks. For companies building brands – registering good marks on day...

Trademarks in football

Who the (ahem) are Man United*?

The unbelievable value of trademarks in football [Part 1] One of the most interesting things about trademarks and IP is how hidden their value seems; for something said to be so important. It’s often...