Latest Articles...
Protecting your IP has never been so important so why do so few companies bother?
In spite of the risks of not acting quickly, the main reason for not doing anything is fear of legal fees. Sadly this means that many companies simply allow competitors to get away with copying. This can damage not just the bottom line profit but can also harm the companies brand value and reputation. Even very large companies find it time consuming and expensive to enforce their rights. Read more
Use Of Google Adwords - A Decision At Last
...Google’s Adwords system allows advertisers to pay for keywords, including the registered trade marks of others, which, when a user enters them into Google’s search engine, will bring up the advertiser’s website. The question of whether such use by the advertiser or by Google constitutes trade mark infringement has been the subject of much litigation throughout the European Union and has recently been the subject of a decision made by the European Court of Justice... Read more
An Introduction To Franchising
Franchising is a much abused term in the Englishlanguage. It is used to describe many business relationships but, in its true legal sense, it is a particular form of licensing. Franchising usually occurs where one company has a tried and tested product and business model. This tried and tested business can then be rolled out to other potential businesses on a nationwide or indeed international basis... Read more
An Introduction To Licensing
Licensing is often poorly understood, especially in some of the new and emerging economies of the world. It does however offer businesses a very real opportunity to maximise income streams on technology and to exploit technology in new markets... Read more
Top 10 Tips for Negotiating Licenses by Kirsten Toft
...Consider the type of licence that you are going to grant, e.g. exclusive, non-exclusive or sole licence and whether it should be limited by field of use and/or territory... Read more